Data Handling

Transparency. Self-determination. Data security.
Data is the future, it enables innovative services and thus creates added value for our customers.

Renata Jungo Brüngger,
Member of the Board of Management of Mercedes-Benz for Integrity and Legal Affairs.

Responsible handling of data enables a safe journey into the future of mobility.

Data plays an important role at Mercedes-Benz today and in the future. They enable us to further develop innovative services and thus create added value for our customers. With constantly expanding offerings, new business models, and innovative and sustainable projects, we accompany you on your journey into the future of mobility.
Our claim is to handle data responsibly. In doing so, we focus on the needs of our customers.

At Mercedes-Benz, we handle data responsibly. Because we see data protection as a sign of quality. The trust that people have always placed in a Mercedes must be transferred from the real world to the data highway.

Renata Jungo Brüngger,
Member of the Board of Management of Mercedes-Benz for Integrity and Legal Affairs

Renata Jungo Brüngger - Member of the Board of Management of Daimler for Integrity and Legal Affairs

3 Principles for responsible data handling

We focus on the needs of our customers and act responsibly in terms of data usage, collection and storage.

We create transparency

Data protection is of great importance to us, and we act responsibly in the collection, storage and use of data. Adequate transparency regarding the handling of data is indispensable. Our customers ought to know what data is collected, when and for what purpose. As such, we provide them with extensive information in sales literature, on the vehicle homepage, in apps, in the operating instructions and – whenever reasonably possible – directly in the vehicle as well.

Our customer has data sovereignty

Our customers determine which services they actually use and what they want to share - either by consent, by contract, or by pressing a button. They can change their decision at any time as to whether or not they want to share data with us or third-party providers.

We protect the privacy of our customers

The Mercedes-Benz claim is to offer a fully comprehensive, high level of data security. Privacy by Design - that's why our engineers make sure from the beginning of developing new services and products that they are designed to comply with data protection requirements and can be operated in a user-friendly manner. Therefore, we have introduced measures and processes for secure data handling. In this way, we minimize potential risks while enabling innovative data-based services.

Learn more about the Mercedes-Benz Privacy Center:

3 symbols representing the 3 principles for responsible data handling on Mercedes-Benz Data Hub

The Privacy Center: Intuitive navigation and easy decision-making

In the new Mercedes me Privacy Center, customers can get an overview of their personal data even more quickly and easily, and decide in an intuitive way what Mercedes-Benz is allowed to use it for.

Customers come into contact with Mercedes-Benz through many interactions inside and outside the vehicle. Mercedes-Benz can individualise many experiences, services, products and offers for customers with the help of data – if they allow the use of their data. The Mercedes me Privacy Center bundles these decisions and displays them conveniently in one place. In addition, customers can give or withdraw approval for data processing with just a few clicks.

Learn more about the Mercedes-Benz Privacy Center:

Talk to us!

If you’re considering using our data products or just want more information, please contact us!