Data Handling

We create transparency

Data protection is of great importance to us, and we act responsibly in the collection, storage and use of data. Adequate transparency regarding the handling of data is indispensable. Our customers ought to know what data is collected, when and for what purpose. As such, we provide them with extensive information in sales literature, on the vehicle homepage, in apps, in the operating instructions and – whenever reasonably possible – directly in the vehicle as well.

Our customer has data sovereignty

Our customers determine which services they actually use and what they want to share - either by consent, by contract, or by pressing a button. They can change their decision at any time as to whether or not they want to share data with us or third-party providers.

We protect the privacy of our customers

The Mercedes-Benz claim is to offer a fully comprehensive, high level of data security. Privacy by Design - that's why our engineers make sure from the beginning of developing new services and products that they are designed to comply with data protection requirements and can be operated in a user-friendly manner. Therefore, we have introduced measures and processes for secure data handling. In this way, we minimize potential risks while enabling innovative data-based services.

Learn more about Data Privacy at Mercedes-Benz:

In the new Mercedes me Privacy Center, customers can get an overview of their personal data even more quickly and easily, and decide in an intuitive way what Mercedes-Benz is allowed to use it for.

Customers come into contact with Mercedes-Benz through many interactions inside and outside the vehicle. Mercedes-Benz can individualise many experiences, services, products and offers for customers with the help of data – if they allow the use of their data. The Mercedes me Privacy Center bundles these decisions and displays them conveniently in one place. In addition, customers can give or withdraw approval for data processing with just a few clicks.

Learn More About the Mercedes-Benz Privacy Center: