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Mercedes-Benz Datanight

May 2023

Exclusive on-site Mobility Data Space partner event hosted by Mercedes-Benz

PAVING THE WAY FOR AN ALL-ELECTRIC FUTURE – BY THE POWER OF DATA

Stuttgart, May 3, 2023 – Mercedes-Benz, together with many international companies, has been part of the "Mobility Data Space" from the very beginning. In May 2023, the Mercedes-Benz Museum opened its doors to around 60 participants for the third exclusive partner event of the Mobility Data Space – this time at the invitation of Mercedes-Benz.

The clear mission: "Paving the way for an all-electric future – by the power of data". Under this claim, the event offered a platform to discuss the latest technologies for the consistent further development of e-mobility and data use cases among the initiators and participants of the Mobility Data Space.

At the end of the event, all participants agreed: "We need to share data to create a holistic electric infrastructure and enable seamless charging experiences."

Image gallery

Event in pictures

Tradition meets Innovation: Mobility Data Space Insights at Mercedes-Benz Museum

Mobility Data Space is a lighthouse project of the German government's digital strategy. By bringing together companies, organizations and institutions that want to monetize their data or urgently need data for innovative mobility solutions, the Mobility Data Space enables data to be used responsibly in key areas of the economy and society.

The location for the "Mobility Data Space x Mercedes-Benz" partner event was not chosen by chance. The Mercedes-Benz Museum illustrates how the brand has reinvented itself over the decades. From the invention of the automobile to new technologies to exemplary safety and the highest quality. The exclusive location inevitably draws you in and makes it clear that innovation, both past and future, is important in bringing something truly groundbreaking to the road. Let's make it short: Welcome to a new age of electric mobility.

The possibility that Mercedes-Benz customers will be able to choose an all-electric alternative for every model in the future poses new challenges for the mobility industry. This also includes a consumer-friendly charging experience. Currently, however, there are still some challenges, such as correctly displaying the geographic location of a charging station. To address this issue, the key players in electromobility have joined forces and achieved initial success. This example of data cooperation was presented by Dr. Ali Koç (Head of Location Platform and Car Data Services, BMW AG) and Carsten Kaefert (Product Manager EV-related Data Products, Mercedes-Benz AG) in the first keynote of the day.

The morning's topics ranged from a speech from Winfried Hermann (Minister of Transport, Baden Wuerttemberg) to Sophia Rödiger (CEO & Founder, bloXmove), who dedicated her keynote and the subsequent panel to bidirectional charging technology, to the data-driven Mercedes-Benz Operating System, presented by Magnus Östberg (Chief Software Officer, Mercedes-Benz AG).

Direct quotes

What our participants say

“
We were able to bring people together who had not yet spoken to each other within the MDS and who otherwise would not have had access to each other.
”

Dr. Tobias Miethaner (Managing Director, Mobility Data Space)

“
Data is very important because with data we can control traffic, but also our own usage behaviour and energy. We can do a lot with data that we couldn't do before.
”

Winfried Hermann (Minister of Transport, Baden-Wuerttemberg)

“
Great location with a lot of history around Mercedes-Benz and a great cooperation with the colleagues from the MDS.
”

Daniel Riexinger (Senior Manager AI & Data Driven Business Models, Mercedes-Benz AG)

“
In concrete terms, I was able to take away how we can really make the energy sector and the mobility sector play together in the end.
”

Sophia Rödiger (Founder & CEO, bloXmove)

“
I think the MDS x Mercedes-Benz partner event is very successful because it brings together different stakeholders from companies, research and politics.
”

Alexander Schönfelder (Digital Strategy Manager, Deutsche Bahn)

Speed Networking & Expo Booths

In addition to exciting keynotes and panel discussions, participants had the opportunity to test the latest vehicle innovations from Mercedes-Benz. Using exclusive Mercedes-Benz exhibits - including the transparent EQC 400 4MATIC and the all-electric EQS including Mercedes-Benz Wallbox - the audience learned how Mercedes-Benz creates added value for individuals, society and the environment by linking vehicle data – always under protection of the customer rights.

Among others, the start-ups Thinkz, sovity and ladeplan – also participants of the Mobility Data Space – had the opportunity to present their own data projects at various mobile event booths. Exciting insights from different perspectives.

The subsequent speed networking format allowed attendees to find potential new business partners and discuss innovative data projects. The key question: what data can be made available to establish reasonable use cases?

The successful event day ended with a tour through the museum to get a deep dive into the history of the automobile.

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The Mobility Data Space (MDS) brings together companies, organizations and institutions who want to monetize their data or need data for innovative mobility solutions.

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